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Google Onsite Advertiser - Let The Bidding Wars Begin!
By Martin Lemieux, Sat Dec 10th
Google Onsite Advertiser - Let The Bidding Wars Begin! By:Martin Lemieux Google has just become more powerful overnight. As if itwasn't enough that Google now gives you $100 for everysuccessful referral to their program but, advertiserscan now battle for placements within your own websites as well. That's right, with every box you add to your site, youcan now sign up for "Onsite Advertiser" which ads a button toall your boxes on your site that states:
"Advertise On This Site"... This new link takes advertisers to aunique landing page (which will include your logo if you uploadone) which allows advertisers to advertise specifically withinyour own boxes located on your site. For Some, This Could Be Very Powerful! Let me break it down for you if you still don't understand theimplication of this. If someone wants to target your sitethrough their Adwords program, they can now have a bidding warwith other advertisers! Your account that wouldtypically make anywhere around $100.00 a month could potentialmake $1,000.00 a month! If you get the right advertiser that iswilling to pay to have their ads displayed on your site, the skyis the limit. If you get multiple advertisers that want todisplay their Adwords on your site, your site could turn into agold mine! For Some Website Owners, This Could Be Devastating! The harsh reality of this newly found fortune through yourAdsense program could mean the demise of your websiteadvertising packages that aren't part of Google. If you runadvertising on your site, your sales could potential drop fromthe sheer amount of times visitors will be subject to Google'sOnsite Advertiser program. At least the
choice is yours whether or not to have GoogleOnsite Advertiser installed within your boxes. There'sno cost to you, all you have to do is log into your Adsenseaccount. Under "My Account" at the top, go to the bottom of thepage and fill in your Google Onsite Advertiser profile. That'sit, Google does the rest. I am curious to see the results of this new program and woulddefinitely like to here some success stories come out of thisprogram. What Does This Mean For Advertisers??? Finally, you have all the control of your Adwords campaign. Youcan now not only target specific websites to advertise in, youcan physically bid specifically for one specific websitewhenever you want. This also means that PPC just got more homework. Not that youalready have enough research, bidding, key word analyzing to do,you now have to study every website you visit for potentialadvertising. Another Implication No One Might Think About!!! SEO Companies are probably loving this new feature. Google hasnow given SEO companies a new service to offer their clients andvisitors. Internet marketing companies can now increase theamount of work they do for their PPC client's campaigns! In Conclusion: There are ups and downs of this new Onsite Advertiser programanyway you look at it. For me though, I would love nothing morethan to see advertisers fight for ad placements on my websites. About the author:About The Author: Martin Lemieux is the owner of Smartads. We help business ownersto increase their marketing efforts online and offline. Today'sTopic "Pay Per Click". Pay Per click Tips: http://www.smartads.info/articles/ppc Pay Per Click Directory: http://pay-per-click.smartadsearch.com(*new) Pay Per Click Resources:http://www.smartads.info/resources/pay-per-click/ Ezine Article Directory
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