|
Below, you'll find extensive information on leading
adsense adwords marketing google information articles and products to help you on your way
to success.
Easy Steps To Hands Off Passive Income
By Dan Farrell, Sat Dec 10th
Copyright 2005 MHG Consulting So you want to increase your income? Log into yourAdsense account, and look at your last month's stats. There arethree key areas that contribute to your earnings: Impressions,Clickthroughs and Effective CPM. Improving your stats in any, orpreferably, all of these three key areas will increase yourAdsense earnings. Impressions
Impressions are the number of times your webpages with Adsenseads have been viewed. You can increase Impressions by increasingtraffic (preferably targeted traffic) to your webpages. Some ofthe best ways to increase targeted traffic to your webpagesinclude: -create more webpages, with relevant, focused content -createmore links to your webpages -list your website/s under relevantcategories in more directories -set up a directory of relevantsites on your website and accept relevant reciprocal links -write relevant articles, with your site information in the'resource box' at the end of each article, and submit them toarticle directories -advertise with pay per click searchengines like Google's Adwords. www.Miva.com (formerlywww.FindWhat.com, www.YahooMarketing.com (formerly Overture) and100's of others. When of the best places for pay per click infois www.payperclicksearchengines.com with a descriptive list of659 search engines. Clickthroughs Clickthroughs are the percentage of viewers who click on yourAdsense ads. You can increase Clickthroughs by increasing therelevance of ads on your site, and by tweaking theformat and placing of your ads. Although you can't dictate which ads show on your site,you can influence the relevance of the ads by maintaining atightly focused website. If every page on your site focusestightly on the site topic, its more likely that the Adsense
adswill too. For example, if every page of your site is aboutfishing, and the word 'fishing' appears several times on everypage, its likely that your ads will relate to fishing. The best way to tweak your ad format and placement is to investin an Adsense Tracker, and test, test, test! People who havedone this tend to suggest that the best format is the largerectangle, with background and border the same color as the pagebehind it, so that the ad blends into the page. The bestplacement is towards the center or top left of the first screenof the page. Try these suggestions first, and then track andtest, to be sure of what works best for your pages. Effective CPM Effective CPM is a measure of your average earnings, perthousand clicks. You can increase your Effective CPM byselecting topics that attract high bids from Adsenseadvertisers, and building pages and whole websites on higherpaying topics. Although Google doesn't release information on bids, youcan get a good idea of the top paying topics by looking atinformation on Adwords bids, or, for that matter, bids onpay-per-click search engines like Overture. There are a numberof keyword research tools available, both free and paid, thatcan help you find high paying topics. The Formula So now you have the basics of increasing your income.Its a deceptively simple formula: -Build pages and websites on high paying topics for the bestEffective CPM. -Format and place your ads for maximumClickthroughs. -Promote your sites to drive targeted traffic toyour webpages for maximum impressions. About the author:For a step by step detailed approach to creating 'residualincome' with Adsense, go to:http://www.ad-alyzer.com/727/autoincomesecrets You can alsosubscribe for free to an e-course, "Hands Off Passive Income"and get 2 special bonuses. http://www.ad-alyzer.com/727/ezwebbiz
|
