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The Basics Of Making Money With Blogs And Adsense
By Mal Keenan, Sat Dec 10th
Copyright 2005 Mal Keenan Google is undoubtedly the most popular Pay Per Click(PPC) program in the industry today. By enrolling your siteunder the said program, will display a series of ads onyour pages. You stand to earn every time a visitor of yourclicks on these ads. They don't have to buy anything, mind you. They just have toclick on the ads and nothing more. These ads are by no meansrandom. They are contextually relevant, meaning, they areassigned based on their relevancy to the subject of your site.
Could a blog substitute for regular sites when it comes tomaking money through AdSense? Yes people, blogs can also beprovide an additional income stream through AdSense! In someaspects, a blog is a more efficient tool for this purpose. There are people online today making six figures per month fromAdsense alone. Unbelievable but true! There are three determinative factors for the success of a siteenrolled under the program. 1. The Cost Per Click (CPC) that is carried by the ads assignedto your site. 2. The number of page impressions, or simply put, the amount oftraffic that passes through your site. If you garner a lot ofpage impressions, you have a better chance of acquiring a lot ofclicks. 3. The Click Through Rate (CTR), which is the number of clicksyour ads get per the number of visitors that visit your pages.The higher your CTR, the more you stand to earn. CPCs are a given. If you're dead set on a subject for your blog,then you will just be attracting a certain group of ads. But ifyou wish to make a blog for the primary goal of making moneyonline, then you have to choose the right keywords beforeeverything else. Basically, your blog will be assigned certain ads based on thekeywords prevalent in its entries. There are some keywords thatwill attract ads that pay high, and there are those that willattract ads that pay low. The trick is in
finding the highpaying keywords around which you will create your blog. Here are some tips that will help you find those keywords withrelative ease: * Create an account at www.adwords.google.com . Adwords, ofcourse, is the advertising partner of AdSense. When you become amember, you could take a peek at how much the going rates arefor certain keywords. * Visit www.adsensearena.com . This is one of the very few sitesthat give information about high paying keywords for free. Itwould rather be kept a secret by those who discovered it, sokeep it quiet;-). The number of your page impressions really depends on thetraffic that you can generate for your blog. Blogs would have aneasier time with this because, as we've previously discussed inpast lessons, search engines love them. But of course, this isnot set in stone. If your competitors, for example, are alsousing the blogging strategy, then you're all in equal footing. To get the edge, do try David Pankhurst's special report on HowTo Conquer Your Niche With Wordpress. David will share someabsolutely mind blowing techniques that will tremendously boostyour blog's page rank through a simple manipulation of theWordpress software. Check out his report athttp://www.malkeenan.com/top10tricks. Increasing your CTR is an entire subfield in itself! There are aplethora of strategies dedicated for this purpose. We havediscussed some of these tactics in my newsletter, as well as myown blog at http://www.malkeenan.com/blog . These include thechoice of ad design, the placement of the ads, and the colors tobe used, among other things. I'm telling you, increasing yourCTR has become a science of sorts in recent months! In the next article, I will discuss some really advancedstrategies that will blow you away. About the author:Get Your Hands on My FREE and Exclusive 7 Day Blogging Report bySending and Blank Email to mailto:freeblogreport@getresponse.comIn this Report I Reveal All The Secrets for Creating and RunningA Successful Online Blog, Including Blogging to Niche Markets.
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