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Can You Choose Your Adsense Ads?
By Joel Comm, Mon Dec 26th
/p> delivers great click-throughs and high revenues for onereason: the ads are targeted to what the user wants. Google'srobot picks out keywords on your page, gets a grip on what yourwebsite is about and delivers links that take users to sitesthat interest them. That's great news... up to a point. As much as you want yourusers to click on ads that look interesting, you might not wantto trust to a robot to pick those ads - and you might prefer tohave ads on your page that pay the highest amount possible foreach click. But you don't get the choice. You can do lots of things toimprove your revenue, from selecting the layout of yourad unit to choosing the color and size of the font, but onething you can't do is slip into Google's database and choose theads. If you could do that, no one would ever choose thelow-paying ads.
That doesn't mean you can't do anything at all though. The factis, some smart publishers have been noticing all sorts ofinteresting results after playing with their HTML code andchanging some of the text on their Web page. And some of thoseresults have been very surprising indeed. For example, some publishers have found that placing keywordsin certain
positions on the page can have an immediate effect onthe ads served. The owner of a site about recreation vehiclesthen would be able to do a little research online to find thehighest paying keywords in his area and then - if he knew wherethose hotspots were - he could place those keywords in the rightareas on the page. In addition to the usual ads about campervans and RV's that his site would receive, the publisher couldbe certain that at least one of the ads was the highest payingpossible. That's the sort of knowledge that's worth money inyour pocket. Why some areas of a Web page should be more important thanothers is a mystery well kept by Google's programmers. But someof Google's ad secrets are leaking out - and they're beingsnapped up by smart publishers who understand that knowledge andstrategy are the key to massive revenues. For more Google tips, visit Adsense SecretsEbook Copyright © 2005 Joel Comm. All rights reserved About the author:Joel Comm is Dr. AdSense, an Internet entrepreneur who has beenonline for more than 20 years. Joel is co-creator ofClassicGames.com, now known as Yahoo! Games and is the author ofthe web's best-selling ebook, "Google Secrets(Or What Google Never Told You About Making Money WithAdsense)".
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