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E-commerce
By Mark Thompson, Sat Dec 10th
/p> The birth of the Internet and the mass availability of personalComputers in the late 80’s changed peoples life forever,Everyone now has had the potential to be their own boss whetheryou are mother at home looking after your children or a manuallaborer there are opportunities in abundance . Just a search onGoogle for business opportunities will bring up more offers thanyour parents would have had in their whole life. So it must beeasy to make a living from the internet right? No it’s not, youneed a firm business plan and you need to work hard at it. Setting up and running an online business does have severaladvantages over setting up a “normal” business. You can usuallyrun it in conjunction with your current job, your potentialmarket is bigger your initial overheads are usually smaller andyou can operate it from the comfort of your own home. Once youdecided that you want to enter into the world of E-commerce youthen need to take a lesson from main stream business and createa business plan. The very first thing you need to decide is what type of businessis right for you and then research the market. Possiblebusinesses open to you are.
An Affiliate Program An Program Selling Products With an Affiliate Program you are paid a commission for sellinga companies products. You have no contact with the customer, allyou do is provide sales leads to the company of whom you are anaffiliate. An program is where you take an existingwebsite of yours about a particular subject and add contextualAdverts from Google’s program. When a person clicks onan advert you then receive a few cents. There are 2
approachesto programs, build a well respected Niche site with lotsof traffic the more traffic you get the higher the Click ThroughRate (CTR) and thus the higher the income. The second method issometimes referred to as the shotgun method, build lots of siteswith less traffic but earning a smaller amount from each site. A$1 a day income from each of 50 sites is better than $40 from 1site. It is worth pointing out here that it against Google’s TOSto build site specifically to target revenue. The final E-commerce method we will look at is the most similarto mainstream business, selling a product. You build a web sitewith a shopping cart and give as many details about the productsas possible. The products can be something you make yourself, ora product you buy in bulk or a product from a drop shipper. Withdrop shipping you sell products which are then dispatched from alocation elsewhere by a 3rd party. If all this sounds too easy it’s not. Setting up the business isjust the start of it, the hard work needs to start now. You needto get traffic, the more traffic you get the higher your saleswill be. In addition you need to look at the performance of yoursite and tweak the layout so you make more sales. You need toget your site onto the first page of Google and other searchengines. You may need to write adverts and operate an pay PerClick program. In short you need to become an expert in many newsubjects. If you have the drive and dedication then it ispossible to make a good income from E-commerce but don’t expectto spend an hour a day at the computer and the rest of your timeon your Yacht.
About the author:Mark thompson Live in Spain and runs a number of websitesincluding http://www.Worldoftheweird.com andhttp://www.theincomesite.com
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