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Adlink Units
By Joel Comm, Sat Dec 10th
When Google first launched AdSense, there was some skepticismfrom publishers. As much as most people were blown away by theidea of ads that were targeted to the content of a Web pagethere was the question of whether users, used to banners andskyscrapers, would click on something that looked so different. Boy, were those doubters wrong! has more than proved itsworth to advertisers, users and publishers. A similar sense of skepticism greeted Google's launch of AdLinkunits. With nothing more than a list of links (which then leadto the ads), these units contain even less information than atraditional unit. And the user has to click twice beforethe publisher gets paid. That makes them sound about aswelcoming as a winter barbeque in Siberia.
It took a while for publishers to discover that actually AdLinkunits weren't as bad as they looked, and that with a smart bitof positioning they could actually take advantage of the waysome pages are laid out. In fact, for some designs, they wereable to reach parts that other units just couldn'treach! And best of all, publishers quickly discovered that once someoneclicked on an AdLink unit, they would almost always click on thead that followed. That did their revenues the world of good
andremoved the two-click doubt. The old AdLink units then were effective, but fairly limited.They were great if you knew the one or two places on the page touse them but not so good if you didn't. Recently though, Googlehas launched horizontal AdLink units that have taken these adsinto a whole new realm. Because they fit neatly across a pagethey're useful for a much broader range of page designs and aremuch more flexible. On the other hand though, they're nowcompeting for space directly with the traditional ad units,making it even harder for publishers to figure out which ads toplace where. Is all this good news for publishers or bad news? It's great news for savvy publishers who have more tools tomaximize their revenues (and know what to do with thosetools) but it's bad news for people who don't make the effort tolearn how use - and now have more ways to miss out. For more Google tips, visit www.adsense-secrets.com Copyright © 2005 Joel Comm. All rights reserved About the author:Joel Comm is Dr. AdSense, an Internet entrepreneur who has beenonline for more than 20 years. Joel is co-creator ofClassicGames.com, now known as Yahoo! Games and is the author ofthe web's best-selling ebook, "Google Secrets(Or What Google Never Told You About Making Money WithAdsense)".
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