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Below, you'll find extensive information on leading
google adsense launch articles and products to help you on your way
to success.
Increase Advertising Revenue And Site Visitors With Articles
By Bobette Kyle, Sat Dec 10th
High quality content on your Web site can attract visitors aswell as provide an opportunity for you to generate advertisingrevenue. Content - in the form of well written articles and other usefulinformation - increases your site's value to visitors.Participating in Google's program on those same pagescan give your own profits a "shot in the arm". For your site to be a good match for AdSense, you should have asignificant amount of quality content on the site. Publishingarticles of interest to your audience is a smart way to do this.
Generally, you have three options for generating qualityarticles for your site: (a) Write them yourself, (b) hire awriter/reporter, or (c) find content elsewhere. Many site owners do not have the time to write good, relevantarticles themselves and do not have the money to hire a writer.These folks turn to content articles. Content Articles Several Web sites (such as http://OpportunityUpdate.com andMarketing- Seek.com) and groups (such as Article AnnounceBusiness on Yahoo! Groups) provide content in the form ofarticles similar to this one. Individual authors will oftensupply articles as well. Publishers are allowed to use an article - no payment required -provided they follow a few rules. Generally, the rules aresimilar to these: - The About the Author or resource box must be published as partof the article. The resource box is "payment" for letting apublisher use the article. It is here the author has free reinto advertise or promote products and services. The resource boxis generally 4 -10 lines long. - The article should be published as-is, with change requestsmade to the author. - No spamming allowed. If the article is sent to a list, thelist must be voluntary - without automatic email additions. - No use on offensive sites or in inappropriate newsletters.Guidelines generally list the usual culprits - porn, violence,etc. Each site, group, and individual has slightly differentpublication guidelines so be sure to read them before using anarticle. Advertising Revenue Over the past few years, advertisers see less response frombanner ads and other online advertisements, making them morereluctant to pay based on CPM (cost per thousand impressions). This reluctance is reflected in the percentage of total onlineadvertising spent on pay for performance programs. Pay forperformance deals have grown from 4% of advertising revenue in1998 to 21% in 2002 (Note 1). Pay-per-click programs have largely contributed to the surge inperformance deals. Keyword Search has jumped from 6% of totalonline ad revenues in fourth quarter 2001 to 21% during fourthquarter 2002 (Note 2). Under the pay-per-click model, advertisers pay only when someoneactually clicks on an ad. Two of the most popular pay-per-clickprograms are Google AdWords and Overture. Both placeadvertisements on their own sites as well as with search resultsof a few large search engines and directories. Largely,individual site owners could not generate advertising revenuethrough these programs. Until now. Generating Advertising
Revenue with Google AdSense Google's opens the door for Publishers to generateadvertising revenue through AdWords. Publishers put a snippet ofjavascript code on their pages through which Google serveshighly relevant AdWord advertisements. Google pays the publisher part of the revenue earned whensomeone clicks on an ad. The formula used to figure AdSensepayments is not disclosed, as explained in the Google AdSenseFAQ: "Although we don't disclose the exact revenue share, ourgoal is to enable publishers to make as much or more than theycould with other advertising networks." (Note 3) I have been an member for just over a week. I am notallowed to disclose payment figures. I can say initial results -both click rates and payments - significantly exceed myexpectations. For examples of how I set up articles with AdSenseon WebSiteMarketingPlan.com, have a look at some of the articleson the guest author page here:http://WebSiteMarketingPlan.com/Arts/GuestArticles.htm To be considered as a publisher in the program, you mustsubmit an application. Once your site is reviewed, Google willaccept or reject your site. Acceptance is not automatic. Beforeyou apply, check your site against the guidelines explained inthe program's terms and in the FAQ. Combining Content Articles with AdSense: A "Four Way" Win Once you are accepted into - or in preparation forapplying to the program if you do not currently have enoughcontent - correctly setting up pages with articles (Note 4) cancreate a "win" for all involved. Your visitors win because they find more of interest on yoursite. AdWords advertisers win because their ads are seen in moreplaces. The article's author wins through added exposure. Most importantly, you win by combining articles and GoogleAdSense on your site. Participate in the programs responsiblyand you're likely to experience increased, interested traffic aswell as higher advertising revenues. About the Author Bobette Kyle has more than a decade of experience in CorporateMarketing; Brand and Product Marketing; Field Marketing andSales; and Management. She has authored numerous articles relevant to small businessmarketing and management. Many are available as Website ornewsletter content. Look here for a list:http://WebSiteMarketingPlan.com/ContentArts.htm --------- Notes: (1) IAB Internet Advertising Revenue Reports(Conducted by PricewaterhouseCoopers), June 2003, p.9. April2000, p.8. (2) IAB Internet Advertising Revenue Reports(Conducted by PricewaterhouseCoopers), June 2003, p.10. (3)https://www.google.com/adsense/faq (4) For more ideas abouteffectively and responsibly setting up pages so they areattractive to both search engines and visitors, explore JillWhalen's site, highrankings.com.) --------- Copyright 2003, Bobette Kyle. All rights reserved. About the author:Bobette Kyle has more than a decade of experience in CorporateMarketing; Brand and Product Marketing; Field Marketing andSales; and Management. She has authored numerous articles relevant to small businessmarketing and management. Many are available as Website ornewsletter content. Look here for a list:http://WebSiteMarketingPlan.com/ContentArts.htm
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