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What You Need To Know About Adsense Stats
By Joel Comm, Sat Dec 10th

When it comes to building great revenues on AdSense, nothing ismore important than following your stats. The effect of anychange you make to your site, to the positioning of your ads orto their layout or color is going to have a direct impact on thebehavior of your users. That's going to be clear in your stats.You'll see it in your click-through rate and you'll see it mostimportantly in your revenues.

You need to check your stats regularly. A week after you've madea change to the way your site looks, you should check back in tosee what that change did... and whether it brought you moremoney or less.

But your stats won't tell you everything. They might tell youwhether or not you've made more money this week than last weekbut they won't tell you what you need to do to make even moremoney next week. If you really want to find out what your usersare up to - and get more of them doing the things you want - youwill need to use some additional tools.


Tracking Programs The Internet is packed with tracking tools forAdSense. Some of those tools are just plain useless; others youreally don't want to do without. In my book, Google AdSenseSecrets, I give an introduction to each of the main programs andpoint out which ones you absolutely must have if you want tomaximize your revenues. For now though,

just bear in mind thatthe tracking program you use should let you see where yourvisitors are coming from, where your clicks are coming from andwhich keywords your biggest clickers are searching for when theyfind your site on a search engine.

Once you've got all that information, it's a breeze to use thevarious strategies to optimize your site and get morevisitors clicking on the highest paying ads.

Graph Builders In addition to tracking programs that tell youinformation that you can't find out any other way, you shouldalso use graph builders that make your information a snap tocompare and analyze. They convert your figures into graphs sothat you can see with one look how your CTR is changing and howyour revenues are improving. Some of the best tracking programsinclude this option but even if you've bought the wrong one,it's still worth downloading a graph builder - especially if youdon't really have a head for figures.

For more Google tips, visit www.adsense-secrets.com

Copyright © 2005 Joel Comm. All rights reserved

About the author:Joel Comm is Dr. AdSense, an Internet entrepreneur who has beenonline for more than 20 years. Joel is co-creator ofClassicGames.com, now known as Yahoo! Games and is the author ofthe web's best-selling ebook, "Google Secrets(Or What Google Never Told You About Making Money WithAdsense)".

 

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