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Breweriana At Art Auctions
By John Ugoshowa
My father-in-law is very interest in art. Breweriana is the special name for related artifacts. I’ve been watching for special pieces to add to his collection at art auctions I’ve been attending.

The first breweriana piece that I acquired for my father-in-law was a 1940s Lone Star sign. He was so happy with this find at the art auction that he asked me to keep finding him interesting pieces of history. I think that finding breweriana at art auctions is definitely a commentary on today’s society.

I found another really old piece of breweriana at the very next art auction I attended. It was another sign and it was from the 1930s for Ziegler Beer. I was at an art auction in Wisconsin and had to ship that sign to my father-in-law by freight.

My quest for breweriana has taken me to some art auctions that I would not have ordinarily attended and I’ve met people that I don’t ordinarily meet. I got into a bidding war with a Cajun man over a Jax sign from the 1930s. The auctioneer said that it was a piece of New Orleans history.

The Cajun outbid me at every opportunity. I had a limit that had been set by my father-in-law and we were closing in on it when he finally stopped bidding. I won that piece of breweriana at the art auction for eight hundred dollars.

The porcelain breweriana signs are showing up at art auctions all over the country. I found another one from the 1930s for Supreme that was double sided and oval. I was really pleased when I was able to present that one to my father-in-law.

The tin breweriana signs are actually not showing up as often at art auctions. I felt fortunate when I found one from the 1930s for Washington Beer. The ceramic breweriana signs are much more commonplace.

After my first few purchases of breweriana for my father-in-law he decided that his taste really did run to items from the 1930s and 1940s. I’ve tried to keep this in mind when I find new acquisitions.

I usually stay away from neon or illuminating breweriana. I just don’t think it fits in with the feeling of my father-in-law’s collection. The antique feel of everything is nice. He has taken up making as a hobby

since his wife passed away, so it is not a far leap to art collecting.

The Goetz Country Club sign that I won at an art auction in Indiana was a little more chipped than the other pieces I’ve gotten. I was intent on winning this sign because Goetz was my father-in-law’s mother’s maiden name. He was so happy with this old piece of breweriana because of the name on it that it instantly became the centerpiece of his collection.

I found two pieces of cardboard breweriana at an art auction in Ohio. I decided that they were going to sell so cheaply that I could buy them and frame them for the collection. I’m glad I went to that art auction.

I won a sign for Velvet and another one for Stratford Beer. They both were from the 1930s and they were more colorful than tin breweriana signs that I’d purchased at other art auctions. The framer that I used framed both pieces for fifty dollars.

The art auction that I attended in Rochester, New York turned out to be very fruitful for my father-in-law’s breweriana collection. There was a Standard Dry Ale reverse painted glass sign up for auction. The sign had hung in a bar until the 1960s when the bar closed down.

The most recent piece of breweriana that I bought at an art auction was an original prohibition era Miller High Life Brew sign. The red and black sign looked great on the wall with the other signs in the collection. My father-in-law plans to build an old-fashioned bar in his home, at least the decorating is complete!

John Ugoshowa. For more information about Aquariums and fish care see the art aquarium and fish care section of The Free Ad John Ugoshowa. For more information about art auctions see the art auction section of The Free Ad Forum at: www.thefreeadforum.com/infowizards/CAT/Art-Auctions_82_1.htmlYou are welcome to reproduce this article in your ezine or website as long as you include our link and bio above.