If you have looked around the web for information on ways to make a viable living from home, then you have undoubtedly come across information related to marketing. For those of you who do not know what marketing is, I will define it for you in a nutshell. marketing is a business arrangement where you advertise a product on the web, and when someone purchases that product as a result of your advertisement, you earn a commission. That is a very simplified definition, but for the purposes of this discussion, it will be adequate.

Proponents of marketing would have you believe that anyone can do it, and that everyone should do it. In most cases, these parties are also wanting to sell you training materials related to marketing; and that is totally legitimate. But let's look a bit closer at what is required to be an effective marketer. Then you can decide whether or not marketing is a good fit for you.

In order to be an effective marketer, you will have to have the following characteristics, skills, personality traits, etc.(the more the better):

1. You have to enjoy spending a lot of time using your computer and have to be accustomed to spending time surfing the web. If you still haven't figured out how to “cut and paste” on the PC, then marketing is not for you.

2. You need to be a good writer, and preferably, it would be helpful if you even enjoyed writing. If you're not a good writer, then you can improve. If you hate writing, then marketing is not for you.

3. You need to be able to do research using the internet. Again, if you don't like to research, don't enjoy surfing the web, then you probably need to pass on marketing.

4. You need to have some time to invest on a daily basis. Many people think that if they “work from home” that they will be able to do their work and also do all of the other things they usually do when they spend all day at home. That is not the case with marketing or any other job. If you think you are going to be an marketer at the same time you are

babysitting a toddler and a preschooler, think again. If you are somebody whose days are hectic and many of your tasks go undone, then to attempt to be an marketer would be unrealistic.

5. You need to be able to organize yourself and be a self starter. If you can hardly walk through your office, there is two feet of clutter piled up on top of your desk, and you couldn't find the title to your car to save your life, then chances are you are not organized enough to be an marketer.

The potential benefits of marketing are absolutely incredible and in many ways holds advantages over almost any other type of job. With that being said, however, it is important to point out that marketing is not for everyone. If you are considering marketing as a means of supplementing your income, then you would be well advised to take inventory of your personal skills and of what types of work you enjoy versus those that you do not. In so doing, you will save yourself much time, effort, and grief if you happen to be someone who is not cut out for this type of work.