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The #1 Biggest Mistake That People Make With Adsense
By Joel Comm, Sat Dec 10th
It's very easy to make a lot of money with AdSense. I know it'seasy because in a short space of time, I've managed to turn thesort of revenues that wouldn't keep me in candy into thekind of income that pays the mortgage on a large suburban house,makes the payments on a family car and does a whole lot morebesides. But that doesn't mean there aren't any number of mistakes thatyou can make when trying to increase your income - andany one of those mistakes can keep you earning candy moneyinstead of earning the sort of cash that can pay for your home. There is one mistake though that will totally destroy yourchances of earning a decent income before you've evenstarted.
That mistake is making your ad look like an ad. No one wants to click on an ad. Your users don't come to yoursite looking for advertisements. They come looking for contentand their first instinct is to ignore everything else. Andthey've grown better and better at doing just that. Today'sInternet users know exactly what a banner ad looks like. Theyknow what it means, where to expect it - and they know exactlyhow to ignore it. In fact most Internet users don't even see thebanners at the top of the Web pages they're reading or theskyscrapers running up the side. But
when you first open an account, the format andlayout of the ads you receive will have been designed to lookjust like ads. That's the default setting for - andthat's the setting that you have to work hard to change. That's where gets interesting. There are dozens ofdifferent strategies that smart account holders can useto stop their ads looking like ads - and make them lookattractive to users. They include choosing the right formats foryour ad, placing them in the most effective spots on the page,putting together the best combination of ad units, enhancingyour site with the best keywords, selecting the most idealcolors for the font and the background, and a whole lot morebesides. The biggest mistake you can make is leaving your AdSenseunits looking like ads. The second biggest mistake you can make is to not know the beststrategies to change them. For more Google tips, visit www.adsense-secrets.com Copyright © 2005 Joel Comm. All rights reserved About the author:Joel Comm is Dr. AdSense, an Internet entrepreneur who has beenonline for more than 20 years. Joel is co-creator ofClassicGames.com, now known as Yahoo! Games and is the author ofthe web's best-selling ebook, "Google Secrets(Or What Google Never Told You About Making Money WithAdsense)".
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