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Understanding Google Adsense
By S. Housley, Sat Dec 10th
Affiliate Alternative; Google by NotePage, Inc. The Rise and Fall of Affiliate Programs Affiliate programs wereonce a great source of online revenue, a savvy webmaster with aneye for marketing could easily parley a site into a money makingmachine with a little luck and effort. However, the evolutionand growth of the Internet has hampered the growth of fortunemaking affiliate programs. Constant search engine algorithmchanges, along with the search engine's clear distaste for sitesparticipating in affiliate programs; have made it a little moredifficult to earn a healthy affiliate revenue. An influx in theuse of software programs that terminate cookie tracking andprivacy programs that prevent webmasters from trackingreferrers, have also hindered the affiliate sales channel. Whileit is still possible to make money through affiliate marketing,other alternatives ought to be considered.
A Healthy Alternative or Supplement Google's programallows approved websites to dynamically serve Google'spay-per-click Adword results. This has become a popularalternative and an effective revenue sharing program forwebmasters. Google's spider parses the adserving website andserves ads that relate to the website's content. While theGoogle's program still has some issues, they are makingefforts to improve it. The website maintenance related to is very easy andrequires very little effort. Webmasters need only to insertjavascript into the webpage or website template. The javascriptcalls the ad from Google and will ensure that ads are servedeach time a visitor goes to the webpage. If the visitor clicksone of the ads served to the website, the website owneris credited for the referral. The implementation, while simple, has its drawbacks. Googledictates the format of the ads. Webmasters can select from ahandful of preformatted text boxes that lack creativity. Arecent improvement allows webmasters to modify the ad boxes toresemble the website's color scheme. Still, a far cry from someof the creative ads webmasters are accustom to. The example below reflects how the color scheme can be modifiedto match the look of the website, but the ads physically don'tfit well into the overall website design. sample modified
to match sites color scheme:http://www.hospital-software.com (scroll to the bottom) Google determines the content of the ads that are shown/Sometimes the ads are poorly targeted, and of no interest to thewebsite visitors. sample of poorly targeted ads: http://www.real-estate-supply.com Adwords can be a great addition to a website, and when wellmatched to the content the revenue stream from Google isconsistent and effortless. sample of effective program:http://www.police-supplies.com (scroll to the bottom)http://www.small-business-software.net (scroll to the bottom) Not that the Google program is not without itsproblems.as the reporting provided by Google is lacking. Googlehas not implemented any way to track multiple sites that serveads; they simply show the number of ads served, the percentageof clicks received, and the revenue earned each day. Google doesnot disclose the amount of the revenue they share, whatpercentage of the revenue they earn and what someone can expectto receive for each click. Webmasters with multiple sites willhave difficulty determining which websites are producing themoney in the program. With affiliate programs many webmasters implement a new browserlaunch with each click off the site, removes the visitorfrom the website and there is not currently an option to launchthe visitor into another browser. Early on Google implemented a filtering system that allowedwebmasters to prevent a specific domain's ads from being servedon the website. Ad blocking meant that webmasters could preventtheir competitors ads from being dynamically served on theirwebsite. Overall, adwords are great supplements to websites whereaffiliate programs are either not performing or when affiliateprograms don't exist that target the sites content. Give it a Try Implementing and maintaing Google programon a content site requires very little effort and can oftenbring a steady stream of additional revenue for webmasters.Consider supplementing content and see what happens. About the author:About the Author: Sharon Housley manages marketing for NotePage,Inc. http://www.notepage.net a company specializing inalphanumeric paging, SMS and wireless messaging softwaresolutions. Other sites by Sharon can be found athttp://www.softwaremarketingresource.com , andhttp://www.small-business-software.net
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