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The New Google Adsense Referral System (increases Revenue For
By Titus Hoskins, Fri Dec 9th
Google has recently announced a Referral Program for itstargeted ad delivery system - Google Adsense. Webmasters can nowearn an extra $100 for each new referral they deliver to GoogleAdsense, one condition - that referral must earn at least $100from the Program. Webmasters can also receive $1 for each download of the Firefoxbrowser with the Google Toolbar. Generally, very good news forwebmasters and content creators working the program. Badnews for Gates and IE - the Firefox browser has gradually takenaway users from IE. Onestat.com reports usage worldwide ofFirefox has increased by nearly 3 percent since April 2005, withglobal usage share now at 11.5 percent for Firefox. Perhaps, the fall out from the ongoing battle for control of theWeb's search market will be of some benefit to webmasters.Google has now increased or given webmasters another revenuestream within the program. Granted this is only a onetime payment and not a two tier system where webmasters wouldcontinue to earn a small percentage of their referrals'earnings. This may be a missed opportunity by Google to reallyexplode the system.
For now, the Google Referral program is a good start in theright direction. Many webmasters and marketers are having anearly Christmas with the announcement of this referral program. Google is a simple and effective way for ordinarywebmasters to monetize their sites. Webmasters place the Adsensecode on their sites and Google delivers targeted ads based onthe keywords of the sites. The main key to generating a largemonthly income from lies mainly in the choice ofkeywords a webmaster decides to display on his/her webpages. All keywords are not created equal. Some are worth more toadvertisers and thus Google pays more to webmasters for certainkeywords than others. The trick for webmasters is to deliverlarge amounts of traffic to the top-paying keywords. What arethese top paying keywords you ask? One simple way to find the top paying keywords is to use a sitelike overture.com to find out what advertisers are willing topay for certain keywords. Just use common sense - higher priceditems will have usually pay the most. Web hosting
vs atoothbrush. Once they have chosen their keywords, webmastersmust create content rich pages or sites related to thesekeywords or phrases. You then have to place your Google code in the mostbeneficial positions on your pages. Check with Google forOptimization Tips for some of the best paying placements here:https://www.google.com/support/adsense/bin/static.py?page=tips.html Google is not a perfect system, placing these ads onyour sites could draw away potential customers or buyers andresult in lost sales for your site. Besides just placing the'Ads by Gooooooogle' on a well designed webpage detracts fromthe professional quality of your pages. Why Google introducedthis for its ads defies reason. A simple 'Ads by Google' wouldsuffice. Many webmasters believe placing ads on their pagescheapens their sites. Other believe it is delivering valuablelinks and service to their visitors. No matter what your opinionmay be - Google is definitely a simple and easy way tomonetize your site. The addition of the Referral program will only add to thepopularity of with webmasters. Increased revenue isnever a bad thing. However, Google should have opened theirpocketbooks just a little wider and given content creators abigger portion of the Internet's ever growing ad revenue. Google should have given the referral program some residualkick, with webmasters earning a small fraction of eachreferral's future earnings. What a missed opportunity for Googleto really play Santa and give webmasters what they deserve. Webmasters must now lobby Google, and any other ad deliveryprograms and companies for a bigger share in the revenuegenerated by their referrals. Fair is fair! Perhaps, thecompetition from other ad delivery systems will force Google tobe a little more generous. In the meanwhile, it would probablybe beneficial for many webmasters to use and promote Adsense, atleast until a better offer comes along.
About the author:To learn more about the different Services and Programs offeredby Google click here: GoogleAdsense & Google Adwords Copyright © 2005 Titus Hoskins ofwww.bizwaremagic.com This article may be freely distributed if this resource boxstays attached.
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