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Caffeinated Malt Energy Drink Industry Up Triple Digits From Last Year
Stateline, NV (ContentDesk) September 21, 2005 -- 24 Seven's new caffeinated malt energy beverage is bringing the industry to a halt by offering the biggest can and more alcohol content than any other competitor to date. The new extra large 24 oz. caffeinated alcohol drink will be launched October 1 st with a staggered national roll-out. "People want to buy 24 Seven because it has a great taste and a strong punch to it," said Michael Healy, Chief Executive Officer of 24 Seven. "At a party, home or bar, when you need to keep the party going, you want to drink 24 Seven." 24 Seven is a premium malt targeted towards males 21 to 35 years of age. The drink contains caffeine, ginseng, guarana, taurine and is infused with a unique combination of lemon lime flavor with a bold green color. It has 7.0 percent alcohol by volume and is the first 24 ounce can available. When asked about the unique taste, Jeff Engle, CFO of Mix Master Beverage Company, said, " 24 Seven has a crisp, clean taste with a light lemon lime flavor that can be consumed without upsetting the stomach or leaving a bad after taste, 24 Seven is very drinkable." "Crafted
with water from an artesian aquifer, located 700 feet below the surface of the earth, our products are of the highest quality," said Bret Carwin, Chief Operating Officer. "A beverage that starts with good water ends with a great taste." City Brewery, brewer of 24 Seven, has been producing beverages since 1858, and throughout their 148 years of history, they brew only the finest beers. Between their current brew master and quality assurance manager they have more than 50 years of industry experience. With the company's extensive expertise, City Brewery utilizes state-of-the-art equipment and skilled, seasoned people to ensure product quality before, during and after packaging. 24 Seven is in a larger can, 24 ounces, but stays in the same price range as its competitors, who generally sell caffeinated malt energy beverages in a 16 ounce can. More information about 24 Seven, the premium malt with caffeine, can be found online at http://www.drink24seven.com/.Contact Info: Michael Healy Chief Executive Officer (916) 987-5942 e-mail protected from spam bots.
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